Today I am continuing with the series: The ABCs of Small Business. I previously wrote about the importance of advertising and business branding. Now, I would like to share some useful tips for outstanding customer service which is another important factor in small business.
I think we all want and expect great customer service in our personal experiences. I am sure that some of your favorite stores, restaurants or venues are the ones that offer the best customer service. Often time when we are so impressed with an experience- we just can’t wait to tell our friends and family. We have to remember to apply the same principle to our own businesses. As in my case, as a solopreneur, I am the only face of my business- so my customer service has to be outstanding! We want our customers to be so impressed that they become loyal and/or offer you referrals.
I recently heard an excellent podcast episode from Darlene V. Gonzalez of A Virtual Perception outlining the 3 Cs of customer service. Darlene explains how caring, connecting and communicating with your client or customer will lead to better customer service. If I had to add another C to the list it would be consistency. My business mission is to exceed your expectations with excellence every time. Good customer service has to be consistent.
You may listen to the entire A Virtual Perception podcast episode that aired live on Blogtalk Radio here.
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