I am continuing the ABCs of small business series explaining key points that may be helpful in your business planning and start- up phases. This week’s letter is E for (business) Entity. Selecting the correct entity can be a little confusing so it is best to consult an attorney with any questions; however, I am going to provide you with a quick guide to jump start your research. In selecting the...

From your business conception to the present making important decisions, hopefully wise ones,  have been an integral part of  it. Decision making is an essential and unavoidable responsibility of a business owner- new or veteran. Although, making them may become easier with experience.   Here are my tips to making wise business decisions: 1.  Do Your Research: There is really no reason to...

Today I am continuing with the series: The ABCs of Small Business. I previously wrote about the importance of advertising and business branding.  Now, I would like to share some useful tips for outstanding customer service which is another important factor in small business. I think we all want and expect great customer service in our personal experiences. I am sure that some of your favorite stores,...

Branding is the labeling of your business to distinguish yourself from your competitors. As a Virtual Assistant, I did not think that branding was necessarily as important as just having an online presence. I thought that all I needed was a mediocre website so visitors would understand my services. Ultimately, I just wanted them to know that I was here and available. Right? Wrong.  After some research...

What is advertising? According to Webster’s Dictionary, to advertise is “to draw public attention to.” Advertising should focus or draw attention to your product or service and explain what makes it unique from your competitors. Identify what makes your service perfect for your client’s needs in your advertisements. Small business owners can use different mediums to advertise their product...