Branding is the labeling of your business to distinguish yourself from your competitors. As a Virtual Assistant, I did not think that branding was necessarily as important as just having an online presence. I thought that all I needed was a mediocre website so visitors would understand my services. Ultimately, I just wanted them to know that I was here and available. Right? Wrong.  After some...

What is advertising? According to Webster’s Dictionary, to advertise is “to draw public attention to.” Advertising should focus or draw attention to your product or service and explain what makes it unique from your competitors. Identify what makes your service perfect for your client’s needs in your advertisements. Small business owners can use different mediums to advertise their product...

    Starting this week I am featuring a series of blog posts entitled: The ABCs of Small Business. Each week I will offer my take on business basics with key points and resources that will be helpful in your new business or start- up phase. You can check out the first two blogs on advertising and branding  now. You can look forward to other topics such as decision making, networking and...